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Monthly archive for June 2016

Two new sites launched by Red E

We recently launched two new sites.

Lets Go Scotland

Let’s Go Scotland revamped their portfolio of holiday, long-term and student let properties with beautiful new photography and web copy written to the latest guidelines. Red E provided an easy to use content management system and on-site training.

We ensured the site worked on mobile devices. We worked on the Google Search Console and meta-data on-page SEO tasks to ensure the site has the best chance of reaching its target audience.

Scotland the Bread website by Red E Web Design

Scotland the Bread launched a share offer through a new website developed by Red E. This WordPress/WooCommerce solution also handles subscriptions, donations, courses and retail products.

Developed with a strong visual design in mind from the outset the site fulfils a variety of tasks in a simple and elegant way.

Technologies (selected):

WooCommerce and extensions
Yoast SEO
Updraft Plus


Scotland the Bread – homegrown bread for a healthy future

Scotland the Bread website by Red E Web Design

Scotland the Bread – homegrown bread for a healthy future required a website which explained their exciting project in an engaging way.

They needed to take orders for their share offer as well as subscriptions and donations. We used WordPress and WooCommerce with the Min/Max and Additional Fields extensions and a “name your price” plug-in to meet their varied retail requirements. Later updates include the option to take bookings for events and a fully featured membership management system with discounts and other exclusive offers available through the website and online promotions.

The photography and text was provided by the client after a theme had been chosen. Although we would usually scope the site content and functions before working out a design, this approach ensured the client didn’t lose sight of the visual impact they wanted the final site to have. The client’s photography was central to the success of this approach. The photography, prominently featured on the homepage is a perfect match for the calls to action and introduction.

Initial development time was four weeks.

Let’s Go Scotland Letting Agency

Lets Go Scotland

We replaced the old Let’s Go Scotland site with a mobile-friendly (responsive) site with an attractive homepage. This made the most of the beautiful photography the client brought to the project.

The text follows the guidelines provided by Red E at the on-site training session. These guidelines ensure that the site is engaging, indexable, scannable and actionable. All the copy was written by the client.

The content management system (CMS) allows the client to edit every part of the design from the pages and posts to the banner images, headers and footers. The CMS also provides a comprehensive integrated guide to search engine optimisation. An SEO scoring system on every page and post highlights improvements which can be made to meta-data and on-page content. Red E completed the Google Search Console work required, including site-map submission, canonicalisation and site verification.

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East Lothian, Scotland
Phone: 0786 14 300 14