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Archive for the Google Category

Exact match domains

Lets Talk Print have an unintuitive domain Domains with an exact match to what the company does (Exact Match Domains or EMDs) no longer have an advantage over other domains in Google. Google took action over misleading EMDs redirecting visitors to irrelevant sites so they now confer no advantage and may even be ppenalised. So what is the alternative? Red E worked with Let’s Talk Group to optimise letstalkprint.co.uk for Google. Part of the SEO challenge was to ensure that letstalkprint.co.uk could be found by searching for “lets talk” as well as other more targeted terms such as “printers Dundee”. Let’s Talk Group could not assume people would either remeber their domain name or work it out. So using Google’s own advice and well known plug-ins for WordPress we succeeded in getting the client’s site to number three in Google for the search term “lets talk”. The methods the client will use to promote the brand are varied but this SEO task will ensure that a company with a non-intuitive but memorable name is not penalised when customers who have seen the logo but not the domain look for them in Google. Of course there are many other ways of promoting your website beyond Google esearch results. Red E can provide ideas to help your organisation or business improve its online presence. Call to find out more.  

Keyword goes here

Someone sitting on grass presumably thinking about their keyword density

Someone sitting on grass presumably thinking about their keyword density

Here’s what a recent Spam email had to say about on-page Search Engine Optimisation (keyword also goes here):
First your keyword must appear in the title.Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword.
Assuming their keyword is the word “keyword” then they have achieved 5% keyword density. But since the keyword for this post is also “keyword” Google is by now shaking its little botnet head and sending this to SEO purgatory. Our advice would be to keep on-page SEO in mind but not at the expense of readability. And remember the last sentence should contain the keyword.

Chart your site’s success with Google analytics

stairs up and down

stairs up and down

  1. Visit Google’s Analytics site
  2. Sign in or create an account
  3. Add your domain name (referred to as a property)
  4. Select Universal Analytics
  5. Select a method to verify your setup:
    1. tracking code which is pasted into each web page
    2. an HTML file which is placed in the root directory of your hosting  – Red E can help with this
  6. Check your site is verified in Google Analytics
From your Google Analytics account you can check sitemaps are working, add more sites, add more users and of course track your site visitors, the devices they use, popular pages etc.

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