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Archive for the SEO Category

Two new sites launched by Red E

We recently launched two new sites.

Lets Go Scotland

Let’s Go Scotland revamped their portfolio of holiday, long-term and student let properties with beautiful new photography and web copy written to the latest guidelines. Red E provided an easy to use content management system and on-site training.

We ensured the site worked on mobile devices. We worked on the Google Search Console and meta-data on-page SEO tasks to ensure the site has the best chance of reaching its target audience.

Scotland the Bread website by Red E Web Design

Scotland the Bread launched a share offer through a new website developed by Red E. This WordPress/WooCommerce solution also handles subscriptions, donations, courses and retail products.

Developed with a strong visual design in mind from the outset the site fulfils a variety of tasks in a simple and elegant way.

Technologies (selected):

WordPress
WooCommerce and extensions
Yoast SEO
MyFonts
Updraft Plus

 

Let’s Go Scotland Letting Agency

Lets Go Scotland

We replaced the old Let’s Go Scotland site with a mobile-friendly (responsive) site with an attractive homepage. This made the most of the beautiful photography the client brought to the project.

The text follows the guidelines provided by Red E at the on-site training session. These guidelines ensure that the site is engaging, indexable, scannable and actionable. All the copy was written by the client.

The content management system (CMS) allows the client to edit every part of the design from the pages and posts to the banner images, headers and footers. The CMS also provides a comprehensive integrated guide to search engine optimisation. An SEO scoring system on every page and post highlights improvements which can be made to meta-data and on-page content. Red E completed the Google Search Console work required, including site-map submission, canonicalisation and site verification.

Exact match domains

Domains with an exact match to what the company does (Exact Match Domains or EMDs) no longer have an advantage over other domains in Google. Google took action over misleading EMDs redirecting visitors to irrelevant sites so they now confer no advantage and may even be ppenalised.

So what is the alternative?

Red E worked with Let’s Talk Group to optimise letstalkprint.co.uk for Google. Part of the SEO challenge was to ensure that letstalkprint.co.uk could be found by searching for “lets talk” as well as other more targeted terms such as “printers Dundee”. Let’s Talk Group could not assume people would either remeber their domain name or work it out.

So using Google’s own advice and well known plug-ins for WordPress we succeeded in getting the client’s site to number three in Google for the search term “lets talk”.

The methods the client will use to promote the brand are varied but this SEO task will ensure that a company with a non-intuitive but memorable name is not penalised when customers who have seen the logo but not the domain look for them in Google.

Of course there are many other ways of promoting your website beyond Google esearch results. Red E can provide ideas to help your organisation or business improve its online presence. Call to find out more.

 

Keyword goes here

Someone sitting on grass presumably thinking about their keyword density

Here’s what a recent Spam email had to say about on-page Search Engine Optimisation (keyword also goes here):
First your keyword must appear in the title.Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword.
Assuming their keyword is the word “keyword” then they have achieved 5% keyword density. But since the keyword for this post is also “keyword” Google is by now shaking its little botnet head and sending this to SEO purgatory.

Our advice would be to keep on-page SEO in mind but not at the expense of readability. And remember the last sentence should contain the keyword.

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