web design and online marketing
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Services

Services from Red E Web Design

Outsourcing Services

We can provide bulk image preparation and management, copywriting and proofreading, photography, e-newsletter fulfilment and many other services. Free up your staff to work on their core skill areas by letting us use ours for you.

Screen visual of Lets Go Scotland website by Red E Web Design east Lothian on mobile devices

Lets Go Scotland

Service contract with free website build or migration*

You can have a brand new website including content migration from an existing site and or blog with a twelve month service contract. This can provide a cost-effective alternative to employing an IT or communications officer within existing budgets.

A service contract provides office-hours support for your online activities –  email marketing, SEO tasks, social media and content production. Using online collaboration tools you can set task-lists and deadlines for Red E to follow; plan newsletters and advertising campaigns and build a range of  strategies to engage with your customers. Red E will provide technical support and advice when you need it. Contact Red E for more details.

*Free website build/migration requires minimum contract period of twelve months. We are happy to provide shorter contracts.

Website Design and Build

Red E uses the WordPress content management system.

WordPress powers more than 17% of the web – a figure that rises every day. Everything from simple websites and blogs to complex portals and enterprise websites and even applications are built with WordPress.

WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.

Mock-up of PHPT website on multiple screens

Mock-up of PHPT website by Red E Web Design on multiple screens

WordPress advantages:

  • Simplicity
  • Flexibility to develop any type of site
  • Publishing Tools to manage publication dates, revisions and security
  • User Management for multiple authors
  • Media Management including image editing tools
  • Full Standards Compliance to standards set by W3C
  • Easy Theme System
  • Extend with Plugins 
  • Built-in Comments 
  • Search Engine Optimized 
  • Multilingual 
  • Easy Installation and Upgrades
  • Importers 
  • Own Your Data – no ads

Red E also uses flexible themes and plugins to extend the look and functionality of WordPress:

  • Responsive Layouts which look great on mobile devices
  • Advanced Design Features such as sliders, portfolios and typography tools
  • Enhanced Search Engine Optimisation
  • Automated Data Backups under your control
  • Full Documentation
  • WooCommerce Integration for online retail

Screen visuals of ReDesign Network website showing the homepage on laptop, tablet and smartphone

ReDesign Network website

Social Media and Marketing

Your presence on the web includes your website and what you and your customers are saying in blogs, on Twitter and FaceBook. Encourage them. Participate yourself and bring it all back to your website using social media feeds.

How do you respond to the new Web where your customers’ opinions sit above yours in Google? Have you any content on YouTube or do you have a blog? Have you tried creating a hash-tag for visitors to your latest event or exhibition?

Red E can help you to organise your online time to get the best from social media, from simple integration of Twitter feeds into your site to the creation of Key Performance Indicators to interpret your Google Analytics.

Search Engine Optimisation and Accessibility

Red E will ensure your website is search-engine friendly, improving ranking and click-through using a variety of optimisations including:

  • Search Console
  • Google Maps
  • Analytics
  • AdWords and AdWords Express
  • On-page optimisations
  • Meta-data optimisations

Training will ensure that editors understand the importance of search terms and other SEO techniques through the use of a simple to use “traffic-light” SEO analysis tool within your WordPress content management system.

We can ensure that your staff understand the importance of maintaining good accessibility standards so that WCAG checkpoints required for Level A or AA compliance are not overlooked during content management.

Training and Support

Red E can provide onsite training and work-flow documentation for all aspects of your content management including:

  • WordPress
  • DreamWeaver
  • Image optimisation
  • Writing for the Web

Previous training clients include:

  • Edinburgh Museums and Galleries
  • Falkland Centre for Stewardship
  • City of Edinburgh Social Work Department

All training is provided by a qualified teacher (Post Graduate Certificate in Education) with many years experience in adult education and website development.

Services November 29, 2013

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East Lothian, Scotland
Phone: 0786 14 300 14