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Posts Tagged SEO

Illusion’E Agency

Screen visual of Illusion’E Agency website on three different screens

Illusion’E Agency is a new management agency representing artists appearing and producing music for venues from Ibiza to Seoul.

Illusion’E needed to showcase their rapidly expanding roster in a way that was easy to access on mobile devices. It needed to be easy to update themselves and easy to optimise for Google visibility. The site has spam protected contact and booking forms, embedded multimedia, an attractive homepage grid layout with roll-over effects. It also has an unusual dynamic menu system which allows embedded forms and news feeds.

The site development time was less than three weeks. Red E designed the simple logo and provided versions for a range of other platforms. We set up newsletter sign-up and fulfilment, handled all Google Search Console tasks and implemented back-up and security fetures for the client’s peace of mind.

Technologies: WordPress; 3rd party theme, 3rd party menu system; Essential Grids; Yoast SEO; MailChimp.

Exact match domains

Domains with an exact match to what the company does (Exact Match Domains or EMDs) no longer have an advantage over other domains in Google. Google took action over misleading EMDs redirecting visitors to irrelevant sites so they now confer no advantage and may even be ppenalised.

So what is the alternative?

Red E worked with Let’s Talk Group to optimise letstalkprint.co.uk for Google. Part of the SEO challenge was to ensure that letstalkprint.co.uk could be found by searching for “lets talk” as well as other more targeted terms such as “printers Dundee”. Let’s Talk Group could not assume people would either remeber their domain name or work it out.

So using Google’s own advice and well known plug-ins for WordPress we succeeded in getting the client’s site to number three in Google for the search term “lets talk”.

The methods the client will use to promote the brand are varied but this SEO task will ensure that a company with a non-intuitive but memorable name is not penalised when customers who have seen the logo but not the domain look for them in Google.

Of course there are many other ways of promoting your website beyond Google esearch results. Red E can provide ideas to help your organisation or business improve its online presence. Call to find out more.

 

Service Contracts from RED E

Red E logo, a reversed red capital E

A service contract gives you office hours support for your online activities. These can include your website, newsletters, social media feeds, SEO and retail systems.

A service contract can also ensure that regular tasks are done on time. These might include database exports/imports, analytics reviews, planning meetings and staff training.

Having a service contract from Red E is like having an on-site ICT expert at a fraction of the cost. Contracts start at £120 per month for a nominal four hour support package. This could comprise, for example, around 16 contacts by telephone or e-mail with minor follow up work. Contact details can be given to as many staff as you like and unused time carried forward.

Red E recommends BaseCamp for project management and a BaseCamp project management site is included in each contract. You can use BaseCamp to assign tasks to Red E and even collaborate within your own team on other work.

Please call for more details.

Keyword goes here

Someone sitting on grass presumably thinking about their keyword density

Here’s what a recent Spam email had to say about on-page Search Engine Optimisation (keyword also goes here):
First your keyword must appear in the title.Then it must appear in the URL. You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1, H2, H3 tags in your article. Your keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword.
Assuming their keyword is the word “keyword” then they have achieved 5% keyword density. But since the keyword for this post is also “keyword” Google is by now shaking its little botnet head and sending this to SEO purgatory.

Our advice would be to keep on-page SEO in mind but not at the expense of readability. And remember the last sentence should contain the keyword.

Chart your site’s success with Google analytics

stairs up and down

Visit Google’s Analytics site
Sign in or create an account
Add your domain name (referred to as a property)
Select Universal Analytics
Select a method to verify your setup:

tracking code which is pasted into each web page
an HTML file which is placed in the root directory of your hosting  – Red E can help with this

Check your site is verified in Google Analytics

From your Google Analytics account you can check sitemaps are working, add more sites, add more users and of course track your site visitors, the devices they use, popular pages etc.

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