Domains with an exact match to what the company does (Exact Match Domains or EMDs) no longer have an advantage over other domains in Google. Google took action over misleading EMDs redirecting visitors to irrelevant sites so they now confer no advantage and may even be ppenalised.
So what is the alternative?
Red E worked with Let’s Talk Group to optimise letstalkprint.co.uk for Google. Part of the SEO challenge was to ensure that letstalkprint.co.uk could be found by searching for “lets talk” as well as other more targeted terms such as “printers Dundee”. Let’s Talk Group could not assume people would either remeber their domain name or work it out.
So using Google’s own advice and well known plug-ins for WordPress we succeeded in getting the client’s site to number three in Google for the search term “lets talk”.
The methods the client will use to promote the brand are varied but this SEO task will ensure that a company with a non-intuitive but memorable name is not penalised when customers who have seen the logo but not the domain look for them in Google.
Of course there are many other ways of promoting your website beyond Google esearch results. Red E can provide ideas to help your organisation or business improve its online presence. Call to find out more.